At Cadava we’ve started to make use of QR codes (QR – Quick Response) to see how they can fit into our promotions and campaigns!
We only ever use the right tool for the job! QR is incredibly versatile as it can be styled to your brand, scanned without typing and is embeddable virtually anywhere, document, images etc. To top it all off they can be used with your call-to-actions and as call to actions themselves.
Here’s a few examples:
- Download a manual
- Visit a really long URL
- Download links to mobile apps in PlayStore or AppStore
- Direct user to a form
- 2FA, two factor authentication apps
- Good for logins like whatsapp web
- Stickers for guerilla marketing
- Embedded in your art work and campaigns
Here’s an example of how we’re using them in our latest campaign #HUSTLE #CADAVA2020. It’s been embedded onto envelopes and stickers. And also used on our Youtube Channel Videos
Let’s face it everyone has their mobile to hand everywhere they go, and I’m sure even the technophobes know how to use a QR code – maybe even your Grandmother. The engaged amongst us definitely do!
The trick is definitely in the name QR (QR – Quick Response)! It serves the purpose perfectly.
Here’s some of the online tools we investigated. Enjoy!
From the Cadava content team.
Freemium (templates, saved, & deeper customisation)
Free (Basic customisation, limited features, no account required)
- https://www.qrcode-monkey.com/
- http://goqr.me/
- https://www.the-qrcode-generator.com/
- https://www.qrstuff.com/
NOTE: A QR code is best consumed when the code is visible externally to the mobile device. Say on a wall, poster or offline media. It can also be used and scanned from your desktop monitor or laptop screen too.